How much do sprites cost?
Probably many of us pixel artists have been asked at one point or another for a commission. And if you’re like me, you never really know what to charge. What price would you quote to sell a sprite? Or for those on the other end, what price would you pay to buy one? Wouldn’t it help to know what the professional going rate is for 2D game art?
Well, people recently got a chance to find out. Skullgirls is a popular indie fighter that doesn’t use pixel art but is still hand-drawn, and the creators wanted to release additional DLC characters through a crowdfunding project at indiegogo. The cost? $150,000. Yes, for one game character (including fees for doing the crowdsource). Awe-inspiring as it is, they then got interesting and broke down the costs, giving we commoners a glimpse into what it takes to plan and put together one character for a high-profile game:
$48,000: Staff Salaries – 8 people for 10 weeks
$30,000: Animation and Clean-up Contracting
$4,000: Voice recording
$2,000: Hit-box Contracting
$5,000: Audio Implementation Contracting
$20,000: QA Testing
$10,000: 1st Party Certification
$10,500: IndieGoGo and Payment Processing Fees
$20,500: Manufacturing and Shipping Physical Rewards
Seem pricey? Others thought so too, but then a GiantBomb article analyzed it and interviewed some industry people and discovered that not only was it within the typical range, it was even on the cheap side.
The article goes on to say that a character in pixel art would take a professional artist about two hours per frame (four frames per day), at a salary of $20-$30 per hour. So a character with 500 frames of animation could initially cost $20,000 – $30,000, but then the cost of fine-tuning and reworking the animations to balance gameplay can actually double the price by the end.
So now let’s have some fun and translate this in terms of MUGEN and homebrew games. How much should it cost a bunch of hobbyists to make a good character? There’s the issue of programming and testing it along with the art, but let’s just focus on the art aspect.
There’s an adage that says you can have your work done quickly, with high quality, or cheaply, but you can only pick two of those choices. And so it is here — you can hire someone to make a character by editing an existing character and have things done quickly with very little skill needed, you can get someone who’s decent and give them no deadline pressure for a reasonable cost (probably the number one formula for failure, though), or you can go out and officially hire someone skilled for a project with a deadline and expect to pay a bucketload. It rarely deviates from this. Guys, if you’ve ever been told ‘beware the women who know they’re beautiful’, you’ll know what I mean when I say ‘beware the artists who know they’re good.’
But that’s if you’re the one doing the shopping. If you’re on the receiving end of an offer, how do you price yourself? It’s the age-old freelancer’s question, and there are really only two practical answers (this, assuming you’re at the point in life where time and money have significant value). First, you could just plain decide how much you want to charge for a finished product, and try to rush through as fast as you can. But more likely you’ll want to figure out how many hours it takes you to make a single frame of pixel art, and then decide how much an hour of your time is worth (based on your skill level and thus how much value you’ll give to the client, but also how much money you could be making with that hour somewhere else, or how much income you need to maintain per week). To put things in perspective, the average rate of an entry level pixel artist tends to be $15 per hour, and if experienced professionals take two hours to build a solid sprite, you may want to allow for more, give or take for animations where not every part of the frame has to be redrawn (idle stances, etc.).
So.. short answer? Based on some general perceived value and the numbers we just looked at, here’s my own idea on what’s fair pricing for fighter size pixel art:
|
Artist’s skill level |
Reasonable base cost per hour |
Market value for a sprite commission |
Cost for a 500-frame game character (including idle frames, etc) |
|---|---|---|---|
|
Noob — only sprite editing or a very basic art style |
$0.50 – 2 |
$1 – 5 |
$50 – 300 |
|
Average — still relies on existing sprites or tracings, inconsistent results |
$3 – 5 |
$5 – 10 |
$100 – 1,000 |
|
Decent — able to create sprites from scratch, may occasionally use existing art or have inconsistencies |
$4 – 8 |
$10 – 30 |
$1,000 – 5,000 |
|
Skilled — experienced, able to create all original artwork with solid results, just short of professional |
$10 – 15 |
$30 – 50 |
$7,000 – 20,000 |
Is this set of prices going to be do-able in all cases? Probably not. I imagine a large portion of Mugen fans are poor college students and/or very negotiable artists hungry for some entertaining subject matter. But at the same time, Skullgirls is already up to twice their ‘obscene’ asking price, so the spirit of fighters still lives on. Keep persevering, you aspiring pixel artists. Don’t shortchange yourself on commissions. And if you don’t find any takers for the bigger jobs, well, there’s always crowdfunding..
Bonus! Have your say
Is my chart too generous? Too stingy? Let’s hear what you, the mass market, think are fair numbers. Type in below what you think is right, based on your own opinions or experiences, and then click the last link to see the collected results. I’ll update with averages as the results grow.
Resources about hiring pixel artists in the professional world:
Adam Saltsman’s “Pixel Art Freelance: Best Practices & Guidelines”
And someone who would respecfully disagree with him, Radek Koncewicz’s “How I Got Art For My Game”
Are you a bad enough dude to comment?
Comments closed
I have worked professionally for a while and I figure around $30 an hour or at least that is what I try for, I have made a lot more and bit less than that at times.
My basic break down is cost based on tile/sprite size.
32×32 $2 and have found that to be the standard. at this size the goal is to do 10-15 an hour which is very possible when the artist is use to doing them.
64×64 $3-$4 each, at this point the sprites have higher detail possibilities so the price fluctuates a bit depending on the style.
128×128 $5-$7 most pixel art sprites do not go past this size simply because they become too large for the games they go in. This doesn’t mean there is none larger since there is of course irregular sprites like bosses and objects.
For the noobie artist they should never allow their price to go below $15 an hour because you might as well work in a burger joint cleaning the friers because you earn more that way. 2d art is a specialized industry and just as any other industry it has a higher value than regular.
Just found your site looking for a few tutorials. This is really nice. Love the metroids on the other page.
Wow i had no idea :D
This is truly interesting stuff thanx for sharing some of your wisdom man, than a lot :D
So,…I had been “hired” for a Juri Han comission(CvS style, etc) and I steem that the final cost of the thing would be like 350-400$…super cheap or well paid?
Honestly, anyone able to make sprites from their own art instead of doing edits should get at the rock bottom minimum $1 per sprite when doing a MUGEN character. Ideally more, but even for a fun hobby you shouldn’t go lower than that. That can be expensive, but for an online community like MUGEN players where more than 1 person will be playing with your final product, multiple people should be chipping in.
For 500 frames at $400, make sure it’s a character you enjoy creating, you get to use some shortcuts like tracing screencaptures, and that it doesn’t take you long to do each frame.
I’d like to see an update to this article with figures on a small team of spriters. Much like a comic book art team I think you could have an animation/linework specialist, a pixeler, and a colorist. I think for a group just under professional level you could achieve receiving the same results but pay slightly less per character since you’re not eating up as much time although you are paying 3 people…
I really like this article and would like to see it discussed more!
So is this why we may never see another Capcom 2D fighting game?
Very likely not on consoles that cost millions of dollars to develop for, and need to make all of it back in sales to keep from going bankrupt. Although there still are handheld systems and mobile phones out there, plus a lot of bored former professional pixel artists..
i haven’t sprited for a while,and idk if i can due to the Us financial crisis..
but still i think my skills are way off,and idk if they be worth anything,im merely a hobbyist anyway.
It’s really a question of whether you’re doing it for fun yourself or if you’re doing work for someone else. Whenever you do any artwork for someone else, you absolutely have to be paid *something*, even if you think you’re the worst artist in the world. It’s a matter of common decency that a surprising number of non-professional artists feel guilty about and can’t wrap their heads around.